Alex recommended that lemonade be extra sweet and icy cold, and that's the way Swiss Premium makes their lemonade to make a difference in the lives of childhood cancer. Since 2012, Swiss Premium Lemonade has been selling lemonade in the refrigerated/dairy section of stores throughout the Northeast United States. Each bottle includes Alex’s story as a way to raise additional awareness for the Foundation.

To date, Swiss Premium and Lehigh Valley Dairy Farms have donated more than $300,000 in support of Alex’s Lemonade Stand Foundation and all families affected by childhood cancer.