Giving Level: $2 million and above
As part of the company’s fifth consecutive nationwide fundraising and awareness campaign benefitting Alex’s Lemonade Stand Foundation (ALSF) and its mission to find cures for all childhood cancers, Toys“R”Us is encouraging kids of all ages to #Stir4ACure!
From May 30 – July 31, customers can support pediatric cancer research by making a donation to ALSF at Toys“R”Us and Babies“R”Us stores nationwide or online at Toysrus.com/AlexsLemonade.
Toys“R”Us is once again inviting social media users to show support for the cause and for Alexandra “Alex” Scott, the inspiration behind ALSF, by sharing who or what they stir for on Facebook, Twitter and Instagram using #Stir4ACure.
Since the partnership began in 2011, Toys“R”Us and the Toys“R”Us Children’s Fund, along with donations from customers, together have provided more than $8.5 million to the organization.