Alex's Lemonade Stand Foundation

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We are thrilled to announce that MIKE AND IKE® Brand Candies, a generous supporter of Alex's Lemonade Stand, has recently announced its exclusive partnership with American Idol winner and 19/Jive Records artist, Jordin Sparks, as she readies the July 21st release of her upcoming album, Battlefield.  MIKE AND IKE® will share the sweet sounds of summer with Sparks when she tours the country with the Jonas Brothers.  

MIKE AND IKE® along with its charitable partner Alex’s Lemonade Stand Foundation for Childhood Cancer™ will join Sparks with their own branded, 53’ tour vehicle in most of her concert cities.  The tour vehicle is equipped with a green screen photo booth and a sampling tent.  Fans will enjoy product samples and have fun taking one-of-a-kind photos of their concert experience.  Exclusive Jordin Sparks content and promotions will be available on mikeandike.com. 

Fans will also learn more about Sparks' support for Alex’s Lemonade Stand Foundation (ALSF), a charity that MIKE AND IKE® has been sponsoring with donations from its LEMONADE BLENDS® variety since March 2008.

Donald Houston, Senior Brand Manager for MIKE AND IKE® commented, “We are looking forward to our exclusive partnership with Jordin Sparks, who is part of one of the hottest music events of the summer.  In addition to being an extremely talented artist, Jordin is a longtime MIKE AND IKE® fan.  We are honored that Jordin has chosen to partner with MIKE AND IKE® and drive awareness of the Alex’s Lemonade Stand Foundation this summer while on tour.” 

Jordin Sparks:
In 2007, Sparks at age 17, came onto the music scene as the youngest American Idol winner.  Today, she is a successful, respected pop singer/songwriter signed to 19 Recordings/Jive Records.  Not only has she been nominated for a Grammy Award, but she is the winner of numerous others including American Music, People’s Choice, Teen Choice and BET awards.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. Just Born employs over 475 associates and markets its candy in over 45 countries. All Just Born candies are made in the U.S.A. 

For more information, fans can visit www.mikeandike.com and www.jordinsparks.com.