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A&P Reteams With Alex’s Lemonade Stand

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ProgressiveGrocer.com

6/26/2015

The Great Atlantic & Pacific Tea Co. Inc. (A&P) is taking part in its 11th campaign with Alex’s Lemonade Stand Foundation, a nonprofit organization founded by Alexandra "Alex" Scott to find a cure for childhood cancers.

A&P's partnership with the organization goes back to when Alex visited the company's Wynnewood, Pa., SuperFresh store in 2004. The store manager noticed Alex and her mother, Liz, with a shopping cart loaded with supplies to make lemonade and asked about their purchases. After hearing the story of Alex's battle with cancer and her efforts to raise funds to help other kids with the disease, the manager donated all of the supplies to her lemonade stand. Sadly, Alex died that same year, at the age of 8.

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