Foundation’s national fundraising initiative includes support of volunteers and sponsors working toward kids’ cancer cures

PHILADELPHIA, PA (June 3, 2014) – Just in time for the summer and “lemonade season,” Alex’s Lemonade Stand Foundation (ALSF)will commemorate 10 years since founder Alexandra “Alex” Scott (1996-2004) challenged volunteers everywhere to help her raise $1 million for childhood cancer research, one cup of lemonade at a time. To continue Alex’s legacy, ALSF is once again inviting supporters everywhere to join the fight against childhood cancer during the National Lemonade Days Initiative, June 6-8, 2014. Whether it’s hosting an Alex’s Lemonade Stand, supporting the Foundation through visiting one of its sponsor fundraisers, or simply showing support through social media channels, ALSF is on a mission to raise millions of dollars to help find a cure for all kids’ cancer.

National Lemonade Days

From Friday, June 6 – Sunday, June 8, thousands of volunteers will host Alex’s Lemonade Stands from coast to coast during National Lemonade Days in an effort to raise $1 million for the kids’ cancer fight. Utilizing founder Alex Scott’s original fundraising idea, the stands will provide a fun and easy way for supporters of all ages to raise awareness and funds for childhood cancer while learning the important lesson of giving back.

June 2014 will mark 10 years since Alex challenged the nation to help her raise $1 million toward finding cures for all kids with cancer, one cup of lemonade at a time. Though Alex would ultimately lose her life to the disease that same summer (August 1, 2004), she would do so with the knowledge that she had reached her goal and laid the groundwork for her mission to continue.

For those not able to host a lemonade stand, ALSF’s website allows visitors to search for events nearby: www.AlexsLemonade.org/search/alex_search

Sponsors Show Their Support

Several ALSF sponsors will host fundraisers of their own throughout the month of June providing supporters across the country with alternative ways to get involved.

A&P – From Friday, June 6 through Sunday, June 15, over 300 A&P locations will sell paper lemons to raise funds for ALSF. Select locations will also host lemonade stands during the fundraising effort.

A.C. Moore – From Monday, June 23 through Friday July 25, all 140 A.C. Moore stores along the East Coast will participate in a fundraising drive by asking customers to donate $1 to ALSF during checkout.

Applebee’s – The Rose Group (Applebee’s franchisee) will host the 8th annual charity classic at Talamore Country Club to benefit ALSF on Monday, June 9. The golf outing will act as a preview to over 800 participating Applebee’s restaurants nationwide selling paper lemons and/or donating a portion of the sales from each lemonade sold (all varieties) through their Summer Squeeze promotion from July 1-31.

Country Time – As part of their Famtastic Lemonade Stand-tacular, Country Time Lemonade is inviting stand hosts across the country to upload photos to their favorite social media channels of their stands using the hashtag #countrytime. For each photo that is uploaded, Country Time will donate $5, up to $50,000, to ALSF.

Firebirds Wood Fired Grill – To support National Lemonade Days, all 31 Firebirds Wood Fired Grill locations will host Alex’s Lemonade Stands from 11:30am-9pm on Friday, June 6 – Sunday, June 8.

QVC – QVC and premier jewelry designer Honora have teamed up to benefit ALSF through the creation of a special Honora bracelet, which is scheduled to launch on QVC^® Sunday, June 1. Together, Honora and QVC will donate 25% of the QVC sale price of each bracelet sold, “between June 1 and September 30”, to ALSF. Shoppers are encouraged to visit QVC.com to order this special piece.

Rita’s Italian Ice – From June 1-30, Rita’s guests at their more than 600 locations will have the opportunity to purchase a paper lemon through a $1 donation. The funds raised will be designated to the Rita’s Fund of Hope, to ensure the travel needs of families whose children are battling cancer are met.

Teleflora – Beginning in April and spanning through September, Teleflora will offer customers the opportunity to purchase floral bouquets from the Sunny Day Pitcher Collection in support of ALSF. For each Sunny Day Pitcher bouquet sold at teleflora.com, 10% of the revenue will be donated to the Foundation.

Toys“R”Us^® – For the fourth consecutive year, Toys“R”Us is hosting a two-month, in-store and online fundraising and awareness campaign benefiting ALSF. Now through Thursday, July 31, customers can make donations at all Toys“R”Us and Babies“R”Us^® stores nationwide and online at Toysrus.com/AlexsLemonade. This year, Toys“R”Us kicked off the campaign with a new consumer engagement initiative, #Stir4ACure, which encourages social media users to show support for ALSF by sharing who or what they stir for – whether it’s a cure, a family member or all children fighting cancer using a downloadable sign and the dedicated hashtag.

Volvo Cars of North America – Volvo will have a presence at Alex’s “Original” Lemonade Stand in Wynnewood, Pennsylvania, where they will draw the raffle winner for a brand new Volvo XC60. All proceeds will be donated to ALSF. Additionally, with the purchase of every new Volvo, participating Volvo retailers will donate $10 to ALSF.

About Alex’s Lemonade Stand Foundation (ALSF)

ALSF emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, ALSF, a registered 501(c)3 charity, has raised more than $80 million toward fulfilling Alex’s dream of finding a cure, funding over 450 pediatric cancer research projects nationally. For more information, visit

AlexsLemonade.org

 

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