The Childhood Cancer Blog

The Childhood Cancer Blog

Welcome to The Childhood Cancer Blog
from Alex's Lemonade Stand Foundation!

Great lemonade stand tips from an experienced lemonade stand host.

Above, the Lemonettes (AKA the Martelli family) at their annual Lemonade Stand

by Jeff Tepper, City Dads Group

About five years ago, Don Martelli’s daughters Kayla and Jordan (now ages 13 and 10) started a summer bucket list, at the advice of his wife Susan. One of the ideas was to hold a lemonade stand and donate the money to charity. Don took to Google for some direction and found out about Alex’s Lemonade Stand Foundation (ALSF). The rest, as they say, is history. His kids were touched by the idea that they could raise money for... Read More

Getting media attention for your lemonade stand is a great way to raise awareness of the need for childhood cancer research

Matt Lauer interviewing Alex Scott in 2004 on The Today Show. 

 by Annie Korp, ALSF Public Relations Specialist

One of the reasons Alex was able to raise $2,000 at her first lemonade stand was because her aunt called their local paper. There was a small write-up in the community news section. People saw it and showed up to support Alex who wanted to give the money to her doctors and her hospital by hosting a lemonade stand. 

Getting mentions in your local newspapers and community media is an amazing way to spread the word about your lemonade stand and raise awareness of the need for childhood cancer research! It is one more way your... Read More

For those of us in the northern United States, it feels like days of sipping lemonade are far behind us during these long winter months. But, every day is a great day to support Alex’s Lemonade Stand Foundation! Leave the icy cold lemonade behind and instead, embrace the winter season!  

Curing Childhood Cancer, One Gingerbread House At a Time One of our supporters, the Hyatt Regency Crystal City in the Virginia suburbs of Washington... Read More

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