Every year, an estimated 250,000 new cases of cancer affect children under the age of 20 worldwide. That's about 700 new kids affected every day. And yet, childhood cancer is vastly and consistently underfunded. Less than 5% of the federal government's total funding for cancer research is dedicated to childhood cancers each year.

Alex’s Lemonade Stand Foundation has selected 36 families as Lemonade Days Hero Reps during Alex’s Lemonade Days. The 36 Lemonade Days Hero Reps symbolically represent the 36 children diagnosed with cancer daily in the U.S. Each family has been personally impacted by childhood cancer and will spread awareness about the ongoing childhood cancer fight by sharing their personal journeys. As a part of their Lemonade Days Hero Family duties, the families will each hold a lemonade stand during Alex’s Lemonade Days, spread awareness of their initiatives to their communities and enlist community members to host their own stands.