Alex's Lemonade Stand Foundation (ALSF) and ALDI, a popular grocery store chain, have partnered together to support the fight against childhood cancer. This collaboration has been ongoing for several years and encompasses various initiatives aimed at raising funds and awareness for ALSF's mission.

Key Aspects of the ALSF and ALDI Partnership:

1. Fundraising Campaigns:

   • Annual Campaigns: ALDI hosts annual fundraising campaigns in their stores, encouraging customers to donate to ALSF at checkout. These campaigns typically involve special promotions, with ALDI pledging to match a portion of the donations collected.
   • In-Store Lemonade Stands: During certain times of the year, ALDI stores set up lemonade stands where customers can purchase lemonade, with all proceeds going to ALSF. These events often coincide with ALSF's Lemonade Days in June.

2. Employee Engagement:

   • Volunteer Opportunities: ALDI employees are encouraged to participate in ALSF events and volunteer their time to support the foundation’s activities.
   • Fundraising Efforts: Employees are also involved in fundraising efforts within their communities, organizing local events, and spreading awareness about ALSF's mission.

3. Special Promotions and Products:

   • Product Tie-Ins: ALDI occasionally features special products or promotions where a percentage of the sales is donated to ALSF. This helps to further engage customers and raise additional funds for pediatric cancer research.
   • Round-Up Campaigns: Customers are invited to round up their purchases to the nearest dollar, with the extra amount being donated to ALSF.

4. Awareness Initiatives:

   • In-Store Signage and Information: ALDI stores feature signage, posters, and informational brochures about ALSF, educating customers about childhood cancer and the importance of supporting research and family services.
   • Social Media and Marketing: ALDI leverages its social media platforms and marketing campaigns to promote their partnership with ALSF, sharing stories, updates, and calls to action to a broad audience.

Impact of the Partnership:

The partnership between ALSF and ALDI has been highly impactful, resulting in significant funds raised for pediatric cancer research and increased public awareness of childhood cancer. The combined efforts of ALDI’s extensive customer base and ALSF’s dedicated supporters have helped to advance the foundation’s mission of finding a cure for all children with cancer.

Getting Involved:

Customers and community members can support the ALSF and ALDI partnership in several ways:

• Donating at ALDI Stores: Participate in fundraising campaigns by donating at checkout or purchasing promotional items.
• Attending Events: Join in on in-store events and lemonade stands to contribute to the cause.
• Spreading Awareness: Share information about ALSF and ALDI’s partnership on social media and encourage others to get involved.
• Hosting Your Own Fundraiser: Set up a lemonade stand or organize a local event to raise funds for ALSF in your community.

For more information about the partnership and to learn how you can support, visit ALDI’s Community Giving Page or Alex’s Lemonade Stand Foundation.