Northwestern Mutual's Greater Tampa Bay firm is holding a fundraiser to help Alex’s Lemonade Stand Foundation move one step closer to finding a cure for all children with cancer! ALSF emerged from the front yard lemonade stand of 4-year-old Alexandra “Alex” Scott, who was fighting cancer and wanted to raise money to find cures for all children with cancer. By the time Alex passed away at the age of 8, she had raised $1 million. Since then, the Foundation bearing her name has evolved into a worldwide fundraising movement and the largest independent childhood cancer charity in the U.S. ALSF is a leader in funding pediatric research projects across the globe and providing programs to families affected by childhood cancer. 

Every day, there are almost 800 new cases of childhood cancer around the world. This adds up to an estimated 300,000 new cases of cancer that affect children under the age of 20 each year worldwide. And yet, childhood cancer is vastly and consistently underfunded with less than 4% of the federal government's total funding for cancer research dedicated to childhood cancers each year.

We are hosting a lemonade stand at Kendra Scott in Hyde Park Village, Thursday June 11th, 2026 from 11:00am-2:00pm, where a portion of proceeds from any shopping done at that time will be donated to ALSF. Come enjoy a class of lemonade, and some shopping! If you cannot join us then, you can make a donation here. 

Today, the money you donate has the potential to make a huge difference in the lives of kids with cancer (and their families). Your donation will fund research into safer, more effective treatments and cures. Thank you for your support!