For the past 10 years, CBS 3 and The CW Philly have hosted a full day of fundraising through the Alex Scott: A Stand For Hope Telethon benefiting Alex’s Lemonade Stand Foundation (ALSF) and the fight against childhood cancer. More than $10 million has been raised through this event that kicks off Alex’s Lemonade Days (June 3-11).
The telethon airs from 6 am to 8 pm throughout the day offering viewers the opportunity to call in a donation, donate online or text a donation. CBS television personalities lead the effort that features special segments and interviews with Liz & Jay Scott as well as several other childhood cancer heroes and their families. In addition, the story of Alex Scott and ALSF is highlighted through the documentary, Alex Scott: A Stand for Hope, which is shown during special “Alex hours” during the broadcast day.