Childhood cancer is the leading cause of death by disease in children. Every day, there are almost 700 new cases of childhood cancer around the world—adding up to over 250,000 new cases of cancer in children under the age of 20. Cures are needed and they are needed now!
Each September, people everywhere “Go Gold” and raise awareness of the need for more research that leads to safer treatments and cures. September is the month when most children are heading back to school and parents are breathing a sigh of relief as the chaotic summer days end. But for thousands of children battling cancer, September is another month of treatment and hospital visits. For their parents, it is a month when there is no sigh of relief, but instead, a time to rally for their children as they fight.
At Alex’s Lemonade Stand Foundation, we honor the month with Alex’s Million Mile—a month long awareness and fundraising challenge when we go one million miles and raise $1 million.
You can join the movement, too! Here are eight ways you can be bold and go gold all September long:
1. Learn about the Gold Ribbon.
In 1997, a group of parents picked gold as the official color for the childhood cancer awareness ribbon. The color gold symbolizes how precious children are and the resiliency of childhood cancer heroes. Unlike other awareness ribbons which symbolize one specific disease, the childhood cancer ribbon stands for dozens of diseases. You can learn more about the different types of childhood cancer, including brain tumors, leukemia and other solid tumors like neuroblastoma here.
2. Be Bold and Share!
Leading up to September and all month long, share childhood cancer facts, inspirational hero stories and our blog posts on your social media pages. Tag everything with #GoGold2017 and #AlexsMillionMile. Here are some of our favorite posts to share:
- Hero Stories—Head to our Hero Hub for stories about children fighting childhood cancer.
- Research Stories—Read through our blog and learn more about the innovative research that is getting us closer to cures.
- All About Childhood Cancer—share our infographic, read more about childhood cancer and raise awareness.
3. Turn Your Social Media Gold!
Turning your Facebook profile gold is easy! Check out this handy video that has all the tips you need to show your support for childhood cancer research and Alex’s Lemonade Stand Foundation.
4. Make Your Miles Count
Join Alex’s Million Mile and make your miles count all September long. From the casual walker to the active cyclist, anyone can participate in this month-long, grassroots challenge by tracking miles and raising money to help kids fight cancer. You can join a team or create your own (it just takes a couple minutes!). Then in September, track your miles and raise funds!
Bonus: Now through August 31, Volvo will donate $10 for every team member you recruit—imagine how far this amazing donation could go!
5. Gold Your Gear.
Put your DIY hat on and grab a gold permanent marker, some gold ribbon stickers and gold ribbons. Then, decorate your sneakers, your bike helmet, t-shirts and other gear. When the world sees that you are going gold, they will be inspired to join the cause too!
6. Dress The Part.
If DIY is not your style, head to Alex’s Shop for all the best Go Gold and Childhood Cancer Awareness gear. From t-shirts to car magnets to super adorable tote bags, we’ve got everything you need to Go Gold in style!
7. Read the Book!
One great way to raise awareness is to share the story of our founder Alex Scott. Alex was just 4-years-old when she held her first lemonade stand and created a movement to cure childhood cancer. Alex and the Amazing Lemonade Stand tells her story and is the perfect book to share with everyone in your life! Donate a book to your school library or offer to read at story time!
Thank you for your support all year long. Thank you for being bold and going gold with us, one cup at a time!