The Lemon Ball

The 15th Annual Lemon Ball

January 16, 2021
6:00 PM
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The 15th Annual Lemon Ball


The Lemon Ball is unlike any other gala, and the 15th year of this amazing event will be even more unique. Although guests will not be able to come together in-person, Alex’s Lemonade Stand Foundation (ALSF) is committed to continuing the fight against childhood cancer with an extraordinary virtual gala. Please join us in starting 2021 off with a bang, where everyone has a front row seat and the opportunity to make a huge impact!

The Virtual 15th Annual Lemon Ball will begin with a virtual pre-event cocktail reception. Guests can browse exciting auction items and view an array of specialized content including a mixology tutorial with Aaron Gordon of 13th Street Cocktails in partnership with Tito's Handmade Vodka, as well as a signature dish demo with Bravo's Top Chef star, Jennifer Carroll. As the evening continues, guests will head to the stage for an inspiring program to hear stories and interviews with childhood cancer families, listen to uplifting words honoring Alex Scott’s legacy, participate in the auction, and enjoy musical entertainment from ​Bianca Ryan, a Philadelphia native and first winner of the hit TV show, America's Got Talent

Premium guests who register by Sunday, January 10, 2021 will receive a Lemon Ball gift box shipped to their homes in advance of the event. This festive kit is full of surprises that will allow guests to bring the spirit of the event to life, right in their own homes. Premium guests who register after Sunday, January 10, 2021 still can receive a gift box that will be shipped immediately following the event. 

The shipping of gift boxes has been generously provided by Triose.

We are honored to present the 2021 Alex Scott Crystal Cup Award to two recipients for their continued dedication to the fight against childhood cancer: 

  • Five Below
    Over the years, Five Below has grown into a remarkable partner for ALSF alongside their rise as a retail leader. Their trademark campaign features stores selling lemon pin-ups at the register for - you guessed it - $5 or below! Their employees (WowCrews) at each store also get into the fundraising spirit by creating lemon-themed displays. It’s all added up to more than $7 million donated to ALSF, including an incredible $1.1 million raised this year! That’s a lot of impact for kids with cancer.
     
  • Suzanne Goin, David Lentz and Caroline Styne
    As the co-founders of L.A. Loves Alex’s Lemonade, these esteemed members of the culinary community have transformed this annual event into one of the premier foodie experiences in L.A. Since its first year in 2009, the event has grown to welcome more than 2,000 guests to enjoy dishes and drinks from some of the best chefs, vintners and mixologists in the world. That’s a recipe for fundraising success – and under their leadership, the event has resulted in millions raised to find safer, more effective treatments.

We look forward to sharing this special and impactful evening with you.


We would love for you to join us next year!

Sign up below to be notified about the 2022 event:

2021 SPONSORS

Presenting Sponsors

Aldi
Applebee's
Northwestern Mutual
Volvo


Diamond Sponsors

General Floor
 


Platinum Sponsors

400 Capital
Rebecca and Bill Sanders
Firebirds Wood Fired Grill
Novartis
Titos
WSFS Community Foundation


Gold Sponsors

  • Children's Hospital of Philadelphia 
  • Children's Hospital of Philadelphia Cellular Therapy and Transplant Section
  • Elsevier
  • Inspira Marketing
  • Lamb McErlane PC
  • Pilot Freight Services
  • Rita's Franchise Company, LLC
  • Tierney

Silver Sponsors

  • Aramark
  • EisnerAmper LLP
  • Oasis Property Group
  • PCH Technologies
  • Sila Heating, Air Conditioning and Plumbing
  • Spire Builders
  • TD Bank
  • XTIVIA, Inc.

Bronze Sponsors

  • NJM Insurance Group
  • Philadelphia Eagles
  • Thrivos Consulting LLC

Media Partner

  • CBS3/CW Philly

In-Kind Sponsors

  • Advanced Staging Productions
  • BVTLive!

Become a Sponsor

Sponsorship Levels

Sponsorship opportunities are available for organizations and businesses. For more information about sponsorship packages for the 2021 event, please contact Jen O’Malley at [email protected].

Presenting Sponsor - $50,000 ($47,900 tax-deductible)

  • 28 Premium Guest tickets
  • Logo on ALSF website, digital invitation and in program credits
  • Two full color pages in the digital and printed tribute book and logo on the cover
  • Included in press release and media materials
  • Acknowledged in remarks by Liz & Jay Scott during the program
  • Opportunity for your company to be spotlighted in Lemon Ball emails reaching thousands of ALSF supporters
  • Opportunity to submit a recorded shoutout video for the program’s countdown segment, or ALSF will thank you by name in the countdown
  • Opportunity to submit an item to be featured in the Lemon Ball Gift Box
  • Opportunity to have branded “booth” at pre-event cocktail reception
  • Access to VIP experience at pre-event cocktail reception

Diamond Sponsor - $25,000 ($23,500 tax-deductible)

  • 20 Premium Guest tickets
  • Logo on ALSF website, digital invitation and in program credits
  • Two full color pages in the digital and printed tribute book
  • Included in press release and media materials
  • Opportunity to submit a recorded shoutout video for the program’s countdown segment, or ALSF will thank you by name in the countdown
  • Opportunity to submit an item to be featured in the Lemon Ball Gift Box
  • Access to VIP experience at pre-event cocktail reception

Platinum Sponsor - $10,000 ($9,250 tax-deductible)

  • 10 Premium Guest tickets
  • Name on ALSF website, digital invitation and in program credits
  • One full color page in the digital and printed tribute book
  • Opportunity to submit an item to be featured in the Lemon Ball Gift Box
  • Access to VIP experience at pre-event cocktail reception

Gold Sponsor - $6,000 ($5,400 tax-deductible)

  • 8 Premium Guest tickets
  • Name on ALSF website and in program credits
  • One full black + white (b+w) page in the digital and printed tribute book
  • Access to VIP experience at pre-event cocktail reception

Silver Sponsor - $3,000 ($2,700 tax-deductible)

  • 4 Premium Guest tickets
  • Name on ALSF website and in program credits
  • One full b+w page in the digital and printed tribute book
  • Access to VIP experience at pre-event cocktail reception

Bronze Sponsor - $1,000 ($850 tax-deductible)

  • 2 Premium Guest tickets
  • Name on ALSF website and in program credits
  • One half b+w page in the digital and printed tribute book
  • Access to VIP experience at pre-event cocktail reception

Group on Lemon Ball Stage

2021 Benefactors

Platinum Benefactors

  • Jocelyn and John Hillman
  • Stephanie and Chip Olson

Gold Benefactors

  • The Kordsmeier Family

Silver Benefactors

  • Claire and Jeff Black
  • The Johnson Family
  • Dori Peterman Mostov and Charles Mostov

 Bronze Benefactors

  • Erin Flynn-Blair and Kevin Blair
  • Fern and Craig Silverman
  • Toba and Mitchell Spector

The Scott Family

Become a Benefactor

Benefactor Levels

Benefactor opportunities are available for individuals and families. For more information about benefactor packages for the 2021 event, please contact Jen O’Malley at [email protected].

Diamond Benefactor - $25,000 ($23,500 tax-deductible)

  • 20 Premium Guest tickets
  • Name on ALSF website and in program credits
  • Two full color pages in the digital and printed tribute book
  • Name included in press release and media materials
  • Opportunity to submit a recorded shoutout video for the program’s countdown segment, or ALSF will thank you by name in the countdown
  • Access to VIP experience at pre-event cocktail reception

Platinum Benefactor - $10,000 ($9,250 tax-deductible)

  • 10 Premium Guest tickets
  • Name on ALSF website and in program credits
  • One full color page in the digital and printed tribute book
  • Access to VIP experience at pre-event cocktail reception

Gold Benefactor - $6,000 ($5,400 tax-deductible)

  • 8 Premium Guest tickets
  • Name on ALSF website and in program credits
  • One full b+w page in the digital and printed tribute book
  • Access to VIP experience at pre-event cocktail reception

Silver Benefactor - $3,000 ($2,700 tax-deductible)

  • 4 Premium Guest tickets
  • Name on ALSF website and in program credits
  • One full b+w page in the digital and printed tribute book
  • Access to VIP experience at pre-event cocktail reception

Bronze Benefactor - $1,000 ($850 tax-deductible)

  • 2 Premium Guest tickets
  • Name on ALSF website and in program credits
  • One half b+w page in the digital and printed tribute book
  • Access to VIP experience at pre-event cocktail reception

Childhood Cancer Family on Stage

FAQs

What is the timeline for the event?

Please note all times are approximate and are listed in Eastern Time Zone.

  • 6:00-7:00 pm: Virtual Pre-Event Cocktail Reception
  • 7:00 pm: Main Program and Welcome from Hosts
  • 7:30 pm: Awards Presentations
  • 7:45 pm: Auction Highlights and Fund A Cure
  • 8:00 pm: Closing Remarks from Hosts and Close of Raffle
  • 8:15 pm: Virtual After Party featuring BVT Live!
  • 8:45 pm: Event Concludes
  • 10:00 pm: Close of Auction

What programming is available during the Virtual Cocktail Reception?

  • A reading of ‘Alex and the Amazing Lemonade Stand’ by childhood cancer heroes
  • Misgif Photobooth Presented by Northwestern Mutual
  • Fund A Project Presented by Volvo Cars
  • Access to the Lemon Ball Merchandise Shop; Premium Guests receive complimentary merchandise!
  • Mixology Tutorial with Aaron Gordon of 13th Street Cocktails in partnership with Tito's Handmade Vodka*
  • Signature Dish Demo and Q&A with Chef Jennifer Carroll
  • Q&A with America’s Got Talent Singer and Lemon Ball performer, Bianca Ryan
  • Live Zoom Conversation with Liz Scott and The Adkins Family, a childhood cancer hero family
  • Hero Family Zoom Hangout Room

Guests must be 21 years of age or older to view the mixology tutorial with Aaron Gordon in partnership with Tito’s Handmade Vodka

How do I use the live chat box during the program?

We invite and strongly encourage you to interact with us during the program using the live chat feature. To chat with us and other guests, enter your name in the chat box located under the program video. Next, accept the terms of service by checking the box and then click ‘Join.’ You will be able to view everything your fellow guests have to say about the program and add your own commentary! Your comments will be visible to us, as well as all guests. Please take advantage of this feature. We would love to hear from you!

What technology is used during the Virtual Lemon Ball?

  • Virtual Pre-Event Cocktail Reception: Videos will be hosted on YouTube. Our photobooth and custom merchandise shop are hosted with 3rd party websites, Misgif and Shopify. The live hero family conversation and hero family zoom hangout will be held on Zoom. Please note guests' screens may be viewable during these Zoom meetings. 
  • Virtual Program and After Party: Our program and after party will be hosted on Vimeo. There will be a live chat feature available for guests to interact on. Guests will not be visible during this portion of the event.
  • Auction, Raffle and Fund A Cure: All transactions related to the auction, raffle and fund a cure will be hosted on our mobile bidding software, Event.gives.

What device should I use to participate in the Virtual Lemon Ball?

For the best viewing experience, we suggest guests use a computer, however all event elements can also be accessed through a mobile device or tablet.

How do I interact with other guests?

Guests have a few options for interacting before, during and after the event. Planning a Zoom, Google, or Facetime hangout with your friends is a great way to kick things off, watch the program together, or keep the party going. If you know other guests who are attending this year, we encourage you to set up you own virtual get together to reminisce about past Lemon Balls, view the event, and stay connected from a distance. You can meet virtually on one device and enjoy the Lemon Ball together on another! During the cocktail reception, guests will have the option to see each other and chat in our two Zoom rooms. Lastly, during the program all guests will have access to chat with one another in the Vimeo live chat box. We encourage as much interaction as possible!

Who is receiving the 2021 Alex Scott Crystal Cup Awards?

Five Below
Over the years, Five Below has grown into a remarkable partner for ALSF alongside their rise as a retail leader. Their trademark campaign features stores selling lemon pin-ups at the register. Their employees (known as “The Wow Crew”) have even unleashed their passion by creating custom lemonade stands in select stores with yellow and lemon-themed product displays, and signing pin-ups to promote the in-store campaign! Last year, despite the COVID-19 pandemic, they raised an unbelievable $1.1 million in just 21 days.

Suzanne Goin, David Lentz and Caroline Styne
As the co-founders of L.A. Loves Alex’s Lemonade, these esteemed members of the culinary community have transformed this annual event into one of the premier foodie experiences in L.A. Since its first year in 2009, the event has grown to welcome more than 2,000 guests to enjoy dishes and drinks from some of the best chefs, vintners and mixologists in the world. That’s a recipe for fundraising success – and under their leadership, the event has resulted in millions raised to find safer, more effective treatments.

What should I wear?

There is no official dress code to follow, but we are still encouraging guests to embody the spirit of the in-person event by getting festive! This year, “yellow tie” apparel is not required. If you want to dress formal, go for it. If you prefer casual chic, that’s great too! You can share photos from your Lemon Ball setup with us on social media by tagging @AlexsLemonade. Keep in mind, for most of the night you will not be visible to other guests. During the program, you will not be on camera but can interact through the chat box.

What is this year’s raffle prize?

  • Turgeon Jewelers Diamond Hoop Earrings
  • Stay dazzling and don't miss out on the Turgeon Jewelers Raffle for a chance to win a pair of 2ct Diamond Inside Outside Hoop Earrings in 14K White Gold valued at $4,000. Tickets are $25 each and there are 400 up for grabs! The grand prize winner will be announced LIVE at the conclusion of our program. Will you be the lucky person to win the stunning diamond earrings? *Prize will be shipped to the winner immediately following the event.

How do I bid on auction items?

Our auction opens on January 11! We are using mobile bidding powered by Event.gives. Browse and bid on items using a computer, mobile device or tablet. To register, text ‘lemonball’ to 843.606.5995 or visit https://event.gives/lemonball . The auction will remain open until 10:00pm ET on Saturday, January 16. When the auction closes, winners will be notified by text message in which they will receive a link to complete payment. ALSF will reach out to winners to organize redemption immediately following the event. If you have auction-related inquiries, please contact Allison Goldstein at [email protected]

How do I donate during Fund A Cure?

Guests can donate during Fund A Cure by clicking the ‘Make a Donation’ button located under the chat box. Guests can also donate through our mobile bidding software. Those who have registered with Event.gives will receive a text message with a hyperlink that prompts them to donate in any amount. Guests also can open Event.gives by either clicking on the lemon icon situated in the lower right corner of their Vimeo screen, or by visiting https://event.gives/lemonball/donate on their computer, mobile device or tablet. You can donate during the Fund A Cure segment or at any time throughout the program.

Are there other ways to donate?

Beyond the live Fund A Cure segment of our program, guests can donate on Event.gives by clicking here, on ALSF’s website by clicking here or Premium Guests can mail back their donation card that was provided in their Gift Box. If you have any questions pertaining to donations, please contact Jennifer O’Malley at [email protected].

For Premium Guests: I have a question pertaining to my gift box, GrubHub e-gift card, complimentary merchandise or shipping.

Any Premium Guests who have questions pertaining to their gift box, GrubHub e-gift card, complimentary merchandise or shipping can contact Jennifer O’Malley at [email protected] .

Auction

Donate your tickets, tangibles, virtual experiences time or talent to bettering the lives of children. You will be recognized for your donation both online and at the event. In addition to demonstrating your support, remember that an auction donation can result in a new client or customer and that all donations are tax deductible. Fill out an auction donation form to donate to this year's auction.

If you have questions about the auction, contact Allison Goldstein at [email protected].