Since 2004, Hy-Vee Supermarkets have supported Alex’s Lemonade Stand Foundation through their participation in Midwest Lemonade Days, resulting in more than $1 million raised to fight childhood cancer.
Similar to Alex’s story, what started as one store helping a local family, has blossomed into a community effort throughout Kansas and Missouri, with 26 Hy-Vee locations hosting lemonade stands annually. Wanting to do more than host lemonade stands throughout the year, Hy-Vee has championed all children affected by childhood cancer throughout the community by integrating the Foundation's mission into several of their marketing initiatives and sponsorships including their partnerships with the Kansas City Royals, Worlds of Fun and 7-Up Bottling. It is through this relationship that Alex Gordon of the Kansas City Royals and an All Star in 2014, became a supporter of ALSF.
In 2016, Alex's Midwest Lemonade Days welcomed over 600 volunteers and raised $100,000. We hope you will join us and celebrate the 14th anniversary of Alex’s Lemonade Stands at area Midwest Hy-Vee’s in June 2017. If you would like to volunteer, please contact Paige at [email protected]. If you are a business interested in sponsoring Midwest Lemonade Days, please contact Susan at [email protected].