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Cause-Related Marketing

gap t-shirts benefiting alex's lemonade stand foundation

Thank you for your interest in becoming an ALSF business partner! From donating a percentage of sales from a product to encouraging your customers and employees to give, there are many ways your company can implement a cause-related marketing campaign to support ALSF.  

ALSF works with our business partners to develop a customized campaign that aligns with their business objectives and our mission. Together, we can fund innovative, groundbreaking childhood cancer research.

Potential cause-related campaigns include

  • Point-of-sale fundraising—coin canisters, pin-ups and other creative ideas
  • Licensing programs—Put the ALSF logo on your product and donate a portion of sales back to ALSF Non-Mark Programs—Use the ALSF logo in promotions and/or marketing of a product/service (not on actual product) and donate a portion of the sales back to ALSF
  • Employee engagement programs—use ALSF to increase employee morale, create team building events, volunteer opportunities and fundraising programs

Want to learn more about ALSF cause-related marketing programs? Contact Liz Scott at [email protected].