Hamilton Beach Brands enduring commitment to philanthropy and corporate responsibility is exemplified through their partnership with the Alex's Lemonade Stand Foundation. The partnership began in 2012, commencing with the introduction of the Proctor Silex Alex's Lemonade Stand Electric Juicer, one dollar from each sale is donated to Alex’s Lemonade Stand Foundation. Over the years, Hamilton Beach Brands’ commitment has expanded to include an annual lemonade stand fundraising event.