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Stride Rite has teamed up with Alex’s Lemonade Stand Foundation (ALSF) and will donate 10% from the sale of every Soft Motion Atlas Slip-on shoe beginning March 6, 2020. Six styles are available including lemon yellow, navy, grey shark, pink floral, navy/orange and silver. All Atlas sneakers are composed of printed canvas paired with leather – the lemon yellow shoe is complete with cheery yellow lemons and black polka-dots.
Stride Rite has been designing innovative children’s shoes since 1919 with a commitment to quality and giving back to the community. “When our lemon Atlas shoe was introduced to our spring collection, we knew we needed to partner with Alex’s Lemonade Stand Foundation,” said Meg Forno, marketing director. “We’re excited to take a small step in fighting childhood cancer and hope to continue our partnership into the future to help generate awareness and support for this amazing cause.”
Liz Scott, co-executive director of ALSF, said “we are very excited about our new partnership with Stride Rite. Not only is Stride Rite dedicated to making high quality products, the team as a whole truly cares about kids and believes in our mission of changing the lives of children with cancer by funding new cures and supporting families.”
For more information visit https://www.striderite.com/en/soft-motion-atlas-slip-on-sneaker/33297B.html?rst=atlas.