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Sun-Maid® Snacks Bring Goodness, Feed Imaginations For Back-to-School Season

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New Sun-Maid ‘Doodle’ Packaging, Drawn by Kids, On Shelf Now at Target Nationwide, Benefits Alex’s Lemonade Stand Foundation with $50,000 Donation

FRESNO, Calif., August 8, 2022 – With a continued commitment to imagination, Sun-Maid is debuting a back-to-school campaign that literally feeds imagination and makes goodness possible.  On shelves at Target stores, for a limited time and while supplies last August through September, Sun-Maid packaging is getting a makeover thanks to kids’ imaginations. Sun-Maid core raisins, Fruity Raisin Snacks and Yogurt-Covered Raisins will all feature ‘doodles’ from three kids. In addition to the seasonal packaging, the boxes represent a $50,000 donation to Alex’s Lemonade Stand Foundation (ALSF) – a kids-focused national non-profit foundation devoted to finding cures for all children with cancer – selected by Sun-Maid’s Board of Imagination.

“Our Board of Imagination inspires us to continue to find ways to bring imagination to life in new and creative, and generous ways,” said Harry Overly, President & CEO – and “Chief Imagination Wrangler” of Sun-Maid Growers of California. “Sun-Maid snacks bring together deliciousness with goodness, and that’s the catalyst for us this season – whole fruit options that taste great and will be a great help to kids across the country through our donation to Alex’s Lemonade Stand Foundation.”

Available at Target stores nationwide now, families can find:

  • Sun-Maid Raisins – Featuring packaging designed by Abigael P., age 13 of Culver City, CA, Sun-Maid Raisins are made with nothing but grapes and California sunshine. Sun-Maid Raisins’ timeless and trusted goodness has been a classically delicious snack for kids and grown-up kids alike since 1912.
  • Sun-Maid Fruity Raisin Snacks – Includes a signature box design from Mia R., age 10 of Visalia, CA, these whole golden raisins taste like candy but count as fruit. They are made with natural fruit flavoring and no artificial flavors, with sweet and sour varieties including peach, tropical fruit, sour strawberry, sour watermelon, sour mixed berry and sour blue raspberry.
  • Sun-Maid Yogurt-Covered Raisins – From Sylvie W., age 11 of New York, NY, the packaging highlights Sun-Maid’s timeless and trusted raisins wrapped in a creamy blanket of vanilla yogurt – perfect for a healthy, on-the-go snack that’s got your cravings covered.

Sun-Maid welcomed its second class of Board of Imagination in Spring 2022 and the kids (ages 6-12) first order of business was a vote on the kids-focused charity, with whom Sun-Maid will share a $50,000 donation. After careful review, the Board of Imagination selected Alex’s Lemonade Stand Foundation – a non-profit that is focused on kids helping kids. To help the donation efforts further, on August 20 (National Lemonade Day), Sun-Maid Board of Imagination members will host their own lemonade stands in their local markets, selling lemonade and Sun-Maid Fruity Raisin Snacks to benefit Alex’s Lemonade Stand Foundation as well.

“It is so special to be selected by Sun-Maid’s Board of Imagination to receive this very generous $50,000 donation,” said Liz Scott, Alex’s mom and Co-Executive Director of Alex’s Lemonade Stand Foundation. “We’re so inspired by kids-helping-kids and this couldn’t be a more wonderful choice to make a meaningful difference in the lives of children fighting cancer.”

“Our Board of Imagination kids are full of goodness and possibility and we’re so inspired by the work that they are doing to help others,” said Overly. “We’re so humbled to be a part of a giving campaign like this to kick off the school year.”

For more information about Sun-Maid snacks or its commitment to imagination, visit www.sunmaid.com/imaginethat. Also on the website, consumers can use the product locator to find the brand’s whole fruit snacks in a store nearest them, or visit the Sun-Maid Market to purchase snacks. For more updates on the brand and its products, follow Sun-Maid on Facebook (facebook.com/sunmaid) Twitter (@Sun_Maid) and Instagram (@SunMaid).

About Alex’s Lemonade Stand Foundation

Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of 4-year-old Alexandra “Alex” Scott, who was fighting cancer and wanted to raise money to find cures for all children with cancer. Her spirit and determination inspired others to support her cause, and when she passed away at the age of 8, she had raised $1 million. Since then, the Foundation bearing her name has evolved into a national fundraising movement. Today, ALSF is one of the leading funders of pediatric cancer research in the U.S. and Canada raised more than $250 million so far, funding nearly 1,000 research projects and providing programs to families affected by childhood cancer. For more information, visit AlexsLemonade.org.

About Sun-Maid Growers of California

Founded in 1912, Sun-Maid Growers of California is a farmers’ cooperative of 750 grower families with vineyards in California’s Central Valley. From childhood to adulthood and generation to generation, Sun-Maid snacks have grown up with you. And while some things change, our ingredients haven’t—they’re real, minimally processed and consistently good. The timeless and trusted go-to snack that’s simple, healthy and versatile, Sun-Maid fills each day with moments of sunshine, one little red box at a time.  For more information about Sun-Maid, visit www.sunmaid.com.