By: Trish Adkins
Childhood cancer does not take a break because of COVID-19 and neither does Alex’s Lemonade Stand Foundation. Children need our help more than ever.
This year the 14th Annual Alex Scott: A Stand for Hope Telethon hosted by CBS 3 is going virtual. This yearly tradition brings together inspirational stories from childhood cancer families, supporters and the amazing team at CBS 3 Philly. It is an incredible day of feel-good stories — that always leaves everyone inspired to make a difference for kids with cancer.
The one great thing about going virtual is that you can stream the Telethon from anywhere on August 21 at 9 am and 7pm EST at CBSPhilly.com. And you can donate online anytime too (just go to CBSAlex.org).
Since this Feel Good Friday coincides with A Stand for Hope, we thought we would share some memories from past Telethons to remind each of you how much you have helped and how much kids with cancer still need us!
Here are some feel-good Friday stories, sure to leave you standing for hope too:
1. It is a Community.
A Stand for Hope Telethon brings together a diverse community of dedicated volunteers from local businesses and organizations who answer phones, lend their support and entertain us all (thanks Swoop!) Here are some memories from last year:
The phone lines were blowing up at the 13th Annual CBS3 Alex Scott: A Stand For Hope Telethon! Volunteers were hard at work answering your calls, and at the end of the day, your generosity helped to raise nearly $7 million for better and safer treatments for kids battling cancer. Thanks for making this year’s telethon another smashing success! The CBS3 on-air personalities kept the exciting day moving as they talked with Liz and Jay Scott, played clips from Alex Scott: A Stand For Hope and interviewed families affected by childhood cancer. We heard from the family of 1-year-old Vincent, who is waiting for the scientific breakthrough that will cure AT/RT, one of the most aggressive types of pediatric brain cancers. And we saw the impact of the research you support that saved 5-year-old Philip’s life. Special thanks to the amazing volunteers who monitored the phones and to everyone who donated to continue the fight against childhood cancer. Couldn’t tune in? You can still donate on our website via the link in bio! #CBS3StandForHope
2. Hero Hour
Traditionally childhood cancer hero families work the phone lines during the very last hour of the telethon. It is an incredible hour for both supporters and hero families, who are truly a family to each other. Having all that inspiration in one room gets the phones ringing. Here’s a picture of the crew from 2018.
3. The CBS 3 Pizza Party
Traditionally, CBS 3 hosts hero families at the studio a few months before the Telethon for a fun pizza party and to film some promotional videos. So many local heroes and SuperSibs have been part of ALSF since they were little — and now they are growing up into young adults. Here are some photos from the 2017 pizza party:
4. Every Gift Counts
So many incredible, generous people call in all day long to make donations. No matter how much the dollar amount of the donation, each gift adds up. The Telethon is truly a day of action and standing for hope, together.
5. Today is the Day to Stand For Hope
With childhood cancer research facing setbacks from the pandemic, your support is more vital than ever. Call 866-333-1213 anytime between 6 am – 8 pm (EST) to make a donation, text CBSALEX to 44-321, or go to CBSAlex.org and submit your donation.
The 14th Annual Alex Scott: A Stand for Hope Telethon hosted by @cbs_philly and The CW Philly has a NEW date: August 21! This yearly tradition is going virtual for 2020, and you can watch the additional pre-recorded special at 9 am and 7 pm on CBS Philly or 10 am and 3 pm on The CW Philly. It will also be streaming at 9 am and 7 pm on CBSPhilly.com. The one-hour special featuring CBS anchors will include inspirational stories told by childhood cancer families and segments from the Emmy Award-winning documentary, Alex Scott: A Stand for Hope. Get more information at our link in bio. #CBS3StandForHope
Alex’s Lemonade Stand Foundation is launching a social media campaign inspired by ALSF founder, Alex Scott’s positive outlook in times of uncertainty. We want to know how you are making lemonade out of lemons during this time - whether by learning new skills, getting creative, connecting with family or friends through video chat or doing something else that puts a sweet smile on your faces! Share your special moments with us on social media using the hashtag #MakeAlexsLemonade.