Here we are already halfway through SeptAMMber (not a typo, just our special Alex’s Million Mile ‘AMM’ lingo) and we couldn’t be more pleased with the outpouring of support during this important time of year, National Childhood Cancer Awareness Month. 
There’s Brielle Barber, a 4 year old little girl who likes princesses, butterflies and Strawberry Shortcake, but Brielle is also courageously fighting brain cancer. In her mom’s words, “She takes on every challenge that comes her way with fierceness and bravery.” Brielle and her family have spearheaded the Lemon Shot Challenge that asks people to drink a shot of straight lemon juice (and post their video on social media) or make a donation to ALSF. Brielle’s efforts have really taken off and even attracted support from some high profile participants including members of the Philadelphia Flyers and Philadelphia Phillies, and has raised an incredible $20,000 (and counting)!
There’s Brielle Barber, a 4 year old little girl who likes princesses, butterflies and Strawberry Shortcake, but Brielle is also courageously fighting brain cancer. In her mom’s words, “She takes on every challenge that comes her way with fierceness and bravery.” Brielle and her family have spearheaded the Lemon Shot Challenge that asks people to drink a shot of straight lemon juice (and post their video on social media) or make a donation to ALSF. Brielle’s efforts have really taken off and even attracted support from some high profile participants including members of the Philadelphia Flyers and Philadelphia Phillies, and has raised an incredible $20,000 (and counting)! The Lemon Challenge is another social media challenge popping up where people are challenged to pucker up and suck on a lemon slice or donate to ALSF because as one supporter notes quite frankly, "childhood cancer sucks."
Finally, others have embraced the Whipping Childhood Cancer Challenge where, you guessed it, people challenge others to take a whipped cream pie in the face and donate $7 to their favorite childhood cancer charity. The number 7 comes from the fact that every day, 7 kids die from cancer in the U.S.
When it comes down to it, whether you’re participating in Alex’s Million Mile or taking part in one of these fun social media campaigns – we challenge you to get inspired and do something this month to raise awareness of the need to support childhood cancer research. Let’s do this!
Finally, others have embraced the Whipping Childhood Cancer Challenge where, you guessed it, people challenge others to take a whipped cream pie in the face and donate $7 to their favorite childhood cancer charity. The number 7 comes from the fact that every day, 7 kids die from cancer in the U.S.
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| Click here to see the video of Joey Montalbano take the Whipped Cream Challenge in honor of his 4 year old son Marshall who is fighting leukemia. |
When it comes down to it, whether you’re participating in Alex’s Million Mile or taking part in one of these fun social media campaigns – we challenge you to get inspired and do something this month to raise awareness of the need to support childhood cancer research. Let’s do this!
September 17, 2014
