By: Trish Adkins
This Giving Tuesday, your gift can go twice as far for kids with cancer.
The holiday season is a time for gratitude, generosity, and finding ways to give back. At Alex's Lemonade Stand Foundation (ALSF), we're especially grateful for the community of supporters who help fund childhood cancer research and provide critical support to families. Your support makes safer treatments available, helps scientists answer questions that have been unanswered for generations, and ensures kids can get to treatment.
This Giving Tuesday, December 1, your generosity can go twice as far! Thanks to ALDI, all online donations made to Giving Tuesday fundraisers for ALSF will be matched, up to $100,000.
It's one more reason to add Giving Tuesday to your holiday calendar. Here's how you can get involved and help make an even bigger difference for kids with cancer:
1. Mark your calendar for December 1.
Giving Tuesday is a global day of generosity celebrated each year on the Tuesday after Thanksgiving. Following the holiday shopping events of Black Friday and Cyber Monday, it offers an opportunity to shift the focus from what we're buying to the causes we can support.
For ALSF, it's a day to bring our community together around one shared goal: ending childhood cancer. Giving Tuesday is one day—but for kids with cancer its impact can last a lifetime.
Save the Date for Giving Tuesday
2. Make your gift go twice as far.
This year, ALDI is generously matching all online donations made to Giving Tuesday fundraisers for ALSF, up to $100,000. That means your eligible donation can have double the impact, helping ALSF continue to fund groundbreaking childhood cancer research and provide critical support to families.
3. See what your generosity makes possible.
Every donation makes a difference in the lives of real families and children with cancer.
When August was just 15 months old, her family learned she had eye cancer. By the time they received the diagnosis, August was nearly blind. Her treatment was only available in New York, thousands of miles from her family's home in Washington state. Through ALSF's Travel for Care program, August's family received support to travel for the specialized treatment she needed.
Today, August is 3 years old and has regained vision in both eyes. She can see her sister, spend time with her family, and experience the world around her. For August's family, that support made an enormous difference.
"ALSF has helped our family in a big way and we are so extremely grateful. My hope is that other families won't have to worry about the financial burdens of traveling to seek specialized care either. It needs to be easier for the sake of our children's lives,” said Holly, August's mom.
4. Give a little at a time through monthly giving.
One of the most meaningful ways to support childhood cancer research is to make giving part of your routine.
Through ALSF's One Cup at a Time Club, you can make a recurring monthly donation and help provide steady support for the research and family programs that children with cancer need. The One Cup at a Time Club celebrates the idea that small acts of generosity can add up to something extraordinary. Think of it as your daily cup of coffee—or lemonade—turned into an ongoing commitment to helping kids fight cancer.
5. Remember that research changes what's possible.
For more than 20 years, ALSF has invested in groundbreaking research to find safer, more effective treatments and cures for children with cancer.
That investment matters. Over the past five years, 53 FDA approvals have expanded treatment options for children with cancer representing nearly 25 unique drugs. ALSF-funded research had a hand in the approval of close to half of these unique drugs. Your support also makes over 240 pediatric cancer clinical trials possible each year. In addition, ALSF funds critical lab research that gives scientists the opportunity to generate data and insights that can power larger government grants and pharmaceutical company-sponsored clinical trials. Behind every research advance are scientists asking important questions, testing new ideas, and working toward better options for children.
Your support helps make that work possible.
Give Now, Right Now (and on Giving Tuesday)
Alex's Lemonade Stand Foundation started with one lemonade stand, a simple idea, and a desire to help other children with cancer. Today, that idea has grown into a community of people working together to change the future of childhood cancer. This Giving Tuesday, you can be part of that story. Make an eligible online donation to an ALSF Giving Tuesday fundraiser and ALDI will match your gift, up to $100,000.
And remember, generosity doesn't have to happen just once a year. Whether you make a one-time gift, start a fundraiser, or join the One Cup at a Time Club, every act of support helps move childhood cancer research forward.
Together, we can help give kids the childhoods they deserve.
