So Cool Brands and Alex’s Lemonade Stand Foundation are Redefining Cool® together to Fight Childhood Cancer One Sip at a time!

So Cool Brands, the makers of craft organic beverages for children, has joined forced with Alex’s Lemonade Stand Foundation (ALSF) in the fight for safer treatments and cures for childhood cancer. So Cool Brands will donate proceeds from the sales of their entire product portfolio, which includes 5 varieties of organic flavored water cartons, to ALSF.

Alex’s Lemonade Stand Foundation will continue to pursue better treatments and cures for this deadly disease that most often affects children under 4 years old.

PHILADELPHIA, PA - December 10, 2020 – In its continued commitment to advancing childhood cancer research through collaboration, Alex’s Lemonade Stand Foundation (ALSF) is welcoming to the family The Juvenile Myelomonocytic Leukemia (JMML) Foundation. ALSF will continue the vital work to discover cures for this disease that its founder, Fred Dini, started.

PHILADELPHIA, PA/FORT LAUDERDALE, FL – September 15, 2020 -- The fight against childhood cancer is about to get even stronger.  Philadelphia-based “Alex's Lemonade Stand Foundation” (ALSF) and Fort Lauderdale-based “I Care I Cure Childhood Cancer Foundation” (ICIC) have joined forces to strengthen the battle against childhood cancer.

From July 24 through August 30, 2020, Firebirds Wood Fired Grill restaurants will team up with Alex’s Lemonade Stand Foundation (ALSF) to take a stand against childhood cancers in a five-week fundraising campaign. Firebirds will donate all proceeds from every glass of lemonade sold and a portion of proceeds from every slice of Big Daddy Lemon Cake will also be donated to ALSF.

 In a continuing effort to raise funds and awareness for the fight against childhood cancer, Bob’s Discount Furniture will match up to $75,000 in donations received in their cafes for a maximum contribution of up to $150,000 to Alex’s Lemonade Stand Foundation (ALSF) from July through September, 2020.